Aman Gupta Invests in FIG Living, Backing Former boAt Colleague’s Design Brand

Aman Gupta has invested in FIG Living, a design-led lighting and living brand founded by Sushant Sharma, through SailThru Ventures. The investment marks a full-circle moment, as Sharma previously worked with Gupta during his time at boAt and is now building FIG Living as an independent entrepreneur.

FIG Living currently operates at an annual revenue run rate of approximately ₹12 crore, targeting ₹18 crore following the upcoming festive season. The brand has built a community of over 40,000 consumers and has grown approximately 20% quarter-on-quarter.

Founded in 2025, FIG Living began with a portfolio of modern lighting products, including table lamps, portable lamps, pendant lights, wall lights and floor lamps, and has since expanded into side tables, accent furniture and tabletop objects. The brand develops products in-house and holds more than 36 design patents, manufacturing at an affiliated facility in Greater Noida. Nearly 80% of its portfolio uses knock-down and DIY formats, allowing consumer assembly while improving logistics efficiency and reducing shipping costs for bulky products.

The brand has found traction among cultural and creative figures including Masaba Gupta, Ankush Bahuguna, Kiran Rao, Shweta Tripathi and Tanmay Bhat. India’s home décor market is estimated at approximately USD 28.3 billion in 2026, while the decorative lighting segment is projected at around USD 1.9 billion, growing at a CAGR of 5.89% through 2034, according to IMARC.

With the new investment, FIG Living plans to expand its distribution network beyond its digital-first model, build experiential consumer touchpoints, and explore global design partnerships as it works toward becoming a broader home and living platform.

“What stood out to me about FIG is that it isn’t simply selling lighting; it is building a point of view around how a new generation of Indians wants to experience and express their homes. For me, there is also something special about seeing someone who worked with me to take the entrepreneurial leap and build his own vision,” said Aman Gupta, Entrepreneur and Investor.