In its most recent quarter ended April 30, Walmart said its Flipkart business generated double-digit sales growth, boosted by new shoppers in some cities and a 50% jump in ad sales
The Flipkart board has taken this decision to allow PhonePe to access dedicated capital to fund its long-term ambitions over the next three to four years
As the e-commerce battle in India intensifies, this deal along with the Walmart-led investment of USD 1.2 billion earlier this month indicate at Flipkart's ramped up efforts to grab a piece of the kirana stores pie
The investment will help Ninjacart expand to newer cities and broaden its customer base, while also exposing the company to global best practices to improve efficiency.
Changes in foreign direct investment norms for web based market places toward the end of last year had disturbed Walmart-owned Flipkart and Amazon, and constrained them to update their plans of action.
The Walmart-Flipkart deal was not only about penetrating the retail market but the focus was also on shelling out an estimated 2,000 direct and indirect jobs