Target Markets

'What's pushing the culture of co-living in metros is the bait of a social life'

Indian entrepreneurs have always understood their clients intuitively better than any data analytics too

Your product should offer multiple advantages over the existing product in terms of ease of use, flexibility, convenience and so on so forth

The key is to understand who are you talking to and what matters to your customers.

How Bina built a business around helping companies take advantage of the powerful demographic trends shaping the way consumers interact with businesses.

With a workforce of 8,600 people, the India wing forms the largest employee base for HARMAN.

The right form of segmentation should emphasize on a qualitative basis and not just numerical recordings

What words define your business best.

Here are five rules to mind while selling something that is for a chosen few.