Sharrp Ventures led the Series A round with an INR 21 crore investment, joined by V3 Ventures and Spring Marketing Capital, valuing the Bengaluru-based startup at INR 215 crore.
The startup will channel the funds into strengthening its presence in Tamil Nadu, expanding into Kerala and Andhra Pradesh, and enhancing its offerings in masalas, gravies, and ready-to-use kits.
Troovy's pre-Series A round was led by Fireside Ventures, with additional participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital.
The Jaipur-based startup, which earlier grabbed headlines for securing a deal at an INR 100 crore valuation on Shark Tank India from Namita Thapar, plans to utilise the fresh capital to expand its product line and double down on Q-commerce.