Most of the Indian SMEs sometimes use their traditional trends to build their brands with the less of understanding between marketing their brand and building the brand's image.
The important role played by MSMEs in the economy was even acknowledged in this year's Union Budget, which pressed upon additional credit support to this undercapitalised sector.
As such, the presentation of the Union Budget 2017 was preceded by a great deal of expectations from the public as well as various industries in the corporate sector.
The government proposed to reduce the Income Tax for those companies with an annual turnover of upto Rs 50 crore to 25%. This aims to give the MSMEs a reduction of 5% from the current applicable rate of 30 percent
With venture capital and angel investing ruling the investment scenario in recent years, many are unaware of micro-financing, which is becoming an increasingly popular and a viable option for small businesses.
Among soothers from the government is Prime Minister Narendra Modi's speech on the last day of 2016 providing sops to promote small business owners and farmers.
Time is apposite for the new and small businesses to be aware of the financial mistakes that they make all the time, to make the start-up ecosystem a sustainable one.
As the Industrial Internet revolution comes closer to reality, GE's Narayanan is helping drive the creation of new value with market facing innovation at GE Global Research working with the GE businesses & customers.
Governments can also small businesses in improving digital capabilities by upgrading local connectivity infrastructure and introducing digital literacy programs that help firms boost their online presence.
With digital lending platforms offering working capital finance in a click of a button, these segments will be able to avail easy, instant credit and eventually drive up business volumes - Capital Float