The successful brands consider all the aspects that are directly connected to customer's needs, emotions and competitive environment, and create products that guide customers to a better decision making, time and again.
One of the most oft-asked questions that I encounter by early-stage startups is "Do I really need to spend time on marketing? Why not focus on just building the product and let it lead the path of marketing? And if I have to start, from where do I start?"
Improving website site speed, eliminate intrusive interstitials, improve typography, increase the size of touch elements, and write persuasive website copy will increase conversions