The funding round was led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments.
The funds will be deployed to deepen Rabitat's partnerships with Indian manufacturers, roll out new product lines, and strengthen brand trust among modern Indian parents.
Two Indian startups, LISSUN and Zintlr, have recently closed early-stage funding rounds, signaling continued investor interest in the mental health and AI-driven SaaS sectors.
RPSG Capital Ventures led the round, joined by Kotak Alternate Asset Managers. Funds will boost omni-channel expansion and drive new product innovation.
The Gurugram-based platform has already made investments through Fund II in the following businesses: food and drink brands Rabitat and Headway; oral care brand Perfora; and pet care platform Supertails.