Business News
TVS Capital Funds Elevates Two Leaders to Principal Roles
Suraj Majee and Ravi Krishnan promoted to Principal positions, marking a new chapter in TVS Capital Funds' leadership growth.
Promotion
Business News
Three Things You Need To Know To Drive Business Growth Using Quora
For entrepreneurs, Quora can be an excellent medium for promoting their brand and driving traffic to their website
By Nidhi Singh
Business News
Move Over Traditional Marketing, It’s Time to Blog on Medium
Unlike traditional marketing channels that have several limitations, Medium helps brands to broaden customer reach.
By Nidhi Singh
Business News
How to Find the Right Influencer for Your E-commerce Brand
While many marketers look at the number of followers to select an influencer, it's only the tip of the iceberg.
By Nidhi Singh
Business News
One Time Customers or Returning Customers, Where Should the Focus Be ?
It is important to understand that revenue is generated both from returning customers as well as one-time customers.
By Monika Jain
Business News
Boost Your Business Using Influencer and Referral Marketing
A properly planned and optimized influencer campaign drives the interaction of multiple audiences with your brand/product
Business News
4 Innovative Ways a CEO Can Reward Employees
Sometimes, simply receiving a bonus is not enough of an incentive to keep employees engaged over a long term.
By Nidhi Singh
Business News
Why Startups Should Work With Influencers?
With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start
By Nidhi Singh
Business News
Why Businesses Need to Invest in SEO
Effective search engine optimization earns the website organic traffic, thereby increasing the credibility and domain authority of the website
Business News
#7 Innovative Ways to Improve Capacity Utilization
Capacity utilization has always been a challenge for any new capacity installed or for those who are already established.
By Jayesh Desai
Business News
Pay-per-click Advertising: A Winning Game of Branding
A PPC ad campaign through Google and Bing is sure to generate satisfactory traffic on your website
Business News
How to Become a Champion at Content Marketing!
Use your content portal as a platform for people to share their pains and gains
Business News
#7 Reasons Your Business Needs Strong Social Media Presence
Facebook's Sponsored Posts and Twitter's Marketing Campaigns are two of the most popular ways to market your products and services
Business News
#7 Instagram Strategies That Give Instant Wings to your Start-up
You know the cardinal rules for creating good content on Instagram – make it interesting, make it creative and use a lot of hashtags
By Arpit Sinha
Business News
Why Digital Marketing Is Important For Your Start-Up
Design your website in a mobile-friendly format and formulate a strategy that will help you reach out to your customers on their handhelds
Business News
Here’s How Entrepreneurs can Improve Their End-user Engagement
Marketers have realized that unless there is an end-user engagement, brands do not stand a chance to connect with its audience
Business News
How to Use Blogging To Build Social Media Marketing Strategy
Once you set your goal, the next thing you should concentrate on is finalizing your weekly content plan
Business News
What Brazilian Jiu-Jitsu Can Teach An Entrepreneur?
'BJJ is about survival; it emphasizes on defending self against larger and stronger opponents and ensure that you take minimal damage before launching your own attack.'
By Matt Huttner
Business News
#3 Tips to Increase Sales for Bootstrapped Startups in 2017
One of the most challenging parts of building a company is closing the initial sales and keeping the momentum going.
By Suddan S S
Business News
Want Your Brand To Be Seen This Diwali? These Startups Have Ensured Theirs Get Noticed
These startups are promoting their brands by innovative campaign ideas
Business News
Does Your Brand Need A Face To It? Entrepreneurs’ Views Differ
Celebrity branding or endorsements can do wonders to brands- Really?
By Nidhi Singh
Business News
How To Make Your Business Stand-Out In A Crowded Marketplace
You cannot sell a product that is not marketable.
By Vinil Ramdev
Business News
Push Notifications – Finally a Non Annoying way to promote your app
Let's go back to the basics and learn how push notifications can boost your app's popularity
By Rustam Singh
Business News
7 Amazing Hacks To Dominate Direct Marketing
Some strategies to help you outline the steps you can't take to move from an entry level to a corner office
By Michael
Business News
Here’s What Is In Store for Digital Marketing in India?
Reaching the last person on the Internet will require us to move beyond English as well as western ideas of marketing.
Business News
Snapchat Vs Facebook Vs YouTube: Which View Counts Most for your Start-up
Each brags of nearly 10 billion daily views – but which ones are actually helping your business?
By Rustam Singh
Business News
Here’s why 100% Cashback Schemes Are a Scam
The last straw of cheap, false and misleading advertising are these "get lucky" schemes
By Rustam Singh