The pre Series A round was led by Fireside Ventures, with existing investor Ghazal Alagh, co-founder of Honasa Consumer, continuing her association with the brand.
Existing investor Vijay Alreja Family Office of VJ Technologies Group participated in the round along with new investors from the promoter family of HBL Engineering.
The round was led by Wavemaker Partners, with participation from 500 Global, Sadev Ventures, Venture Catalysts, Silverneedle Ventures, and several angel investors.
The Bengaluru-based startup aims to use the fresh capital to expand its team, strengthen marketing efforts, improve product features, and enter new regions.
The startup will channel the funds into strengthening its presence in Tamil Nadu, expanding into Kerala and Andhra Pradesh, and enhancing its offerings in masalas, gravies, and ready-to-use kits.
The fresh capital will be used to enhance brand visibility, support working capital, drive product innovation, onboard senior leadership, and expand into the Middle East.
The Mumbai-based startup aims to deploy the fresh funds to expand its technology infrastructure, launch new financial products, and scale operations across Maharashtra, Karnataka, and Uttar Pradesh.
The fresh capital will be deployed to accelerate the Mumbai-based brand's omnichannel growth, particularly focusing on expanding offline retail presence.
The round also saw participation from existing investor Chiratae Ventures, Navam Capital, and Ashok Atluri, Founder of Zen Technologies, bringing Frinks AI's total funding to USD 6.25 million.
With the newly raised funds, Promethean plans to expand its product portfolio, scale operations, and broaden its reach across India and Southeast Asia.
The fresh capital will fuel Emversity's plans to scale operations to 75+ campuses by the end of the financial year, expanding its reach in bridging the skill gap in critical grey-collar sectors across India.
The Jaipur-based brand plans to utilise the funds to expand to over 150 stores by FY2026, particularly targeting Tier-II and Tier-III cities, while also investing in digital capabilities, supply chain optimisation, and hiring.
The fresh capital will power Rio's aggressive growth plans across four key pillars: distribution expansion, brand building, product innovation, and manufacturing upgrades.
The Jaipur-based startup, which earlier grabbed headlines for securing a deal at an INR 100 crore valuation on Shark Tank India from Namita Thapar, plans to utilise the fresh capital to expand its product line and double down on Q-commerce.
The fresh funds will fuel the startup's aggressive global expansion plans—scaling from 1,000 to 10,000 customers in the next 12–18 months and aiming to drive USD 200 million in gross merchandise value (GMV).