Online Retail

The new rules can benefit numerous brick-and-mortar players those who have had a tough time competing against online giants

Is There Really a Need For Small Ventures To Stick To Big Online Retail Brands?

The Seattle-based e-commerce company has invested about INR 2700 crore in its Indian arm

Rapid digitization, mobile revolution, and e-commerce in India have come together to change the face of retail

This India fashion retail startup is dauntless of any competition; says products greatly unique.

Stories that form an emotional connect with the customer are remembered for a long time.

The reach of e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme

The only challenge for these reverse O2O players will be logistics

Smaller SMEs and brands, formed by home-grown entrepreneurs, today are more comfortable using Facebook and word of the mouth to promote their brands and reach out to their target audience.

Businesses must ensure that audiences are able to recognize and appreciate a clear distinction between their offerings and that of their competitors.

Consumer expectations and product reality must be in sync - says Homestudio.com founder Alok Duggal

Few excerpts from the conference

When it comes to driving traffic and conversions, there are no hard and fast rules to be followed.

Online shopping is as important to urban Indians as snacking or nashta at 5pm.

The company is expected to witness more action around profitability as we go into Q3 and Q4.

Amazon to sell used goods on its platform.

Successful e-commerce is about having the right orchestration of various activities that delivers an end-to-end shopping experience.

ShopClues' exclusive merchandise now available on its one-stop 'Exclusive Store'

Online retailers including Amazon and Bluestone are betting big on gold and diamond sales this year

SmartCane will ensure independent mobility of visually impaired.

Fitting the product to every customer's individual preference, will eCommerce stores be able to make that possible?