From renting your venue out for private events to offering a seasonal menu, there are multiple research-backed strategies you can use to run a successful restaurant. Here are the expert tips
In an industry as dynamic as digital marketing, affiliate marketing has been a constant area of interest since years and the same trend will continue this year
In the world of online sales, the post-holiday period shouldn't be a deterrent if you initiate well synchronized social media, content marketing and outbound marketing strategies.
Indian buyers give huge importance to perception and value, quality and craftsmanship is the selling point but not the deciding factor for Indian buyers
One of the most oft-asked questions that I encounter by early-stage startups is "Do I really need to spend time on marketing? Why not focus on just building the product and let it lead the path of marketing? And if I have to start, from where do I start?"
It's important that you have a physical touch point for consumers and make the presentation of the brand felt in real life too and target those specific geographies
A disruptive innovation in business brings forth some unexplored possibilities and opportunities including new market access and strategic partnerships