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A New Model of Sports Journalism Gains Ground by Covering the Overlooked Audience

While mainstream outlets concentrate coverage on major leagues, niche sports fans often find themselves sidelined. Formula 1, tennis, women's sports, and NASCAR have typically received intermittent attention, with limited year-round storytelling or strategic analysis. Yet, a platform founded by three engineers has flipped this script, steadily gaining scale by catering to this overlooked audience.