Flipkart | Page 7

"If you start to bail out the failed entrepreneurs, you are going to give new entrepreneurs the sense that they will be bailed out too."

Smaller SMEs and brands, formed by home-grown entrepreneurs, today are more comfortable using Facebook and word of the mouth to promote their brands and reach out to their target audience.

Amazon has committed $5 billion in investment in the Indian online retail market.

Rumour has it, that online retailer Snapdeal is in preliminary talks with rivals Flipkart and Amazon regarding a merger.