Taking over the reins is Anuj Jain, currently the Chief Business Officer (CBO) of FirstCry's pre-school segment and Senior Vice President of Marketing.
Mathur, who played a key role in shaping the firm's portfolio, is now transitioning into an advisory and mentorship role, working with early-stage startups across D2C, agritech, climate, and defence tech sectors.
Founded in 2002, Dynamic IT Solution designs, develops, trades, and supplies software, sports, and fitness accessories, marketing its products under the "Strauss" brand.
The firm raised $150 million from Softbank, last year in January, in the first tranche. The venture capital giant holds 46.6 per cent in the baby product retailer.
From making shopping easy for millennial mothers to adopting fresh perspectives at offline stores, Pune-based FirstCry has revamped baby apparel shopping in India. With a vast network of over 380 stores, the recently-funded start-up is looking at closing the year with 450 stores. Smaller cities and towns are now on the radar of this baby-apparel seller.