Digital Marketing | Page 5

Giving yourself a digital pat every time you share a piece of content serves little purpose, unless you're in love with your own voice

Digital marketers can well frame a strategy based on this analysis of the pinpointed audiences from different domains

Design your website in a mobile-friendly format and formulate a strategy that will help you reach out to your customers on their handhelds

Digital marketing is all set to increase by a whopping 51 per cent from 2016 to 2017 in Tier II&III cities alone

The 2017 Accenture Digital Consumer survey reveals that television viewership in India has plummeted by 78 per cent in the past one year.

Just as people adapt to cultural shifts, so must brands. Those need to be re-engineered to keep up with changing consumer habits.

With these gigantic numbers in place, no doubt the opportunities associated with digital promotion and marketing are immense and businesses are increasingly acknowledging this fact

The real challenge is in making it a preferred destination for shopping, be it for clothing, cosmetics, purses, gadgets or anything else.

The content marketing world alone is a $44 billion industry, making content creator jobs abundant in just about any industry.

The examination which we as marketing professionals should conduct is - 'What is the consumer insight?

Sometimes sales teams wind up giving far too much of credit period to clients, simply to win the deal.

Renderforest mitigates two problems: high cost of video development and low quality output.

Develop a content strategy and follow it consistently to engage your audience. Don't always talk about the product features and benefits rather talk about the user's benefits in that piece of content.

#4 reasons why you should use regional or local language for your brands and business.

Marketing without buyer personas is like flying in the dark and shooting randomly.

How Bina built a business around helping companies take advantage of the powerful demographic trends shaping the way consumers interact with businesses.

Video Content Consumption Is Leading to ROI

Brands across the globe have become a part of this transformation and the shift in marketing budgets validates this remark.

Live video watching has become a trend thanks to faster internet services and omnipresence of mobile devices

Businesses should take advantage of this and create and publish videos that can connect them to their target audience and build their brand awareness

Traditional email marketing is static and unchanging, which sometimes had the effect of being confusing or vague