Crisis Management

With other arms of the business getting strapped, marketing becomes the foremost important factor to keep the brand running.

Disasters like these need newer ways of mitigation. There is a need to learn lessons and make structural reforms in the way we respond to disasters in future.

It's not always easy to focus on the light at the end of the tunnel. However, there actually may not ever be a better training ground for entrepreneurs.

Bubble of flawed ease and denial has been burst as the global pandemic known as COVID-19 has taken over every business by storm, worldwide, which acts as a cautionary light to put together humanitarian institutes.