The funds will be deployed to expand Plush's offline retail presence, deepen market share, and invest in brand-building initiatives aimed at positioning Plush as the go-to personal care brand for everyday wellness.
The round also saw participation from Huddle, Campus Fund, Blume Founders Fund, and angel investors including Nitin Sharma (Nexus Venture Partners) and Sameer Brij Verma (Northpoint Capital).
The Hyderabad-based platform aims to deploy the raised funds for upcoming spacecraft manufacturing facilities, strategic business acquisitions, and enhancing product offerings.