Business News How to Find the Right Influencer for Your E-commerce Brand While many marketers look at the number of followers to select an influencer, it's only the tip of the iceberg. By Nidhi Singh
Business News How Entrepreneurs Can Leverage LinkedIn to Grow Their Business From entrepreneurs to marketers, right from day one, LinkedIn always has been the go-to source for building a professional network online.
Business News Selfies are the Next Big Marketing Tool for Entrepreneurs Share the photograph, but don't brag about it
Business News #3 Mistakes to Avoid When Building a Women-centric Social Media Campaign To get viral for all the right reasons, brands need to be sensitive while highlighting female empowerment.
Business News Tips to Help Your Business Grow and Compete With Bigger Players Using Social Media The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach
Business News How to Get Customers to Stay Longer On Your E-commerce Site The presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.
Business News How To Become An Instagram Influencer Brands and retailers are tapping these influencers to help sell their products and services
Business News 5 Social Media trends You should Focus on in 2018 Ride these 5 Social media trends, throw away interruptive marketing practices and surf the waves of conversion based marketing
Business News Why Startups Should Work With Influencers? With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start
Business News How Brands Can Handle a Social Media Goof Up? Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days.
Business News How Brands and Individuals Can Leverage YouTube to Scale Their Business With almost one-third of the internet on YouTube, every business can benefit from marketing on it
Business News Marketing Clichés That are Killing Your Brand on Social Media Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon
Business News #7 Social Media Marketing Strategies To Keep You Connected With Your Audience Majority of the newer businesses create interactive opportunities and build a sense of trust with the help of social media
Business News The Curious Case of Social Media Marketing – To Be or Not To Be? Either as a brand or an influencer, how do you know how much of social media branding is too much?
Business News #8 Reasons Your Business Needs Digital Marketing Services Churning out fantastic products without backing them up with massive awareness is like winking in the dark.
Business News An SME’s Guide to Leveraging Online Tools and Services For Digital Marketing A strong online presence for any ambitious business today is no longer an option but a critical necessity.
Business News #5 Tips to Gain a Massive Following on Instagram Know your hashtag and put yourselves in the shoes of your target audience so you can help them trace their way to you.
Business News How to Build Brand Awareness For A Product Using Social Media Instagram and Facebook ads can help you target the right set of audience, and result in focused conversions and are extremely cost-efficient
Business News #3 Key Tips to Handle Negative Feedback on Social Media Realising the importance of customer feedback is something even big brands tend to miss.
Business News How to Choose a Digital Marketing Agency For your Brand? For all start-ups, new media is one aspect they cannot ignore
Business News #10 Things you’re Doing Wrong with Your Online Community 'Communities play a key part in providing content and instilling confidence in buyers'
Business News Building a Community: #4 Basic Principles That You Should Follow A community has to solve a real problem for a real audience
Social Media How to Use LinkedIn to Get Freelancing Clients The idea is to post something your "potential customers are looking to learn" instead of "what you and your competitors know"
Business News Why is Quora Everyone’s New Favorite Here's why Quora has become the place for those who want some serious traffic on their business websites
Business News Avoid These Social Media Apps to Stay Constructive At Work At present, social media apps are considered as the biggest reason for creating distractions at the workplace.
Business News #4 Lesser Known Facebook Advertising Techniques For Higher ROI Unfortunately most marketers struggle to effectively market using Facebook ads
Business News #5 Ways How Twitter Can Complement Customer Support Twitter is an awesome tool to complement customer support as it offers businesses the subtle ability to connect with their customers