Social Media | Page 6

From entrepreneurs to marketers, right from day one, LinkedIn always has been the go-to source for building a professional network online.

Share the photograph, but don't brag about it

To get viral for all the right reasons, brands need to be sensitive while highlighting female empowerment.

The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach

The presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.

Brands and retailers are tapping these influencers to help sell their products and services

Ride these 5 Social media trends, throw away interruptive marketing practices and surf the waves of conversion based marketing

With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start

Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days.

With almost one-third of the internet on YouTube, every business can benefit from marketing on it

Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon

Majority of the newer businesses create interactive opportunities and build a sense of trust with the help of social media

Either as a brand or an influencer, how do you know how much of social media branding is too much?

Churning out fantastic products without backing them up with massive awareness is like winking in the dark.

A strong online presence for any ambitious business today is no longer an option but a critical necessity.

Know your hashtag and put yourselves in the shoes of your target audience so you can help them trace their way to you.

Instagram and Facebook ads can help you target the right set of audience, and result in focused conversions and are extremely cost-efficient

Realising the importance of customer feedback is something even big brands tend to miss.

For all start-ups, new media is one aspect they cannot ignore

'Communities play a key part in providing content and instilling confidence in buyers'

A community has to solve a real problem for a real audience

The idea is to post something your "potential customers are looking to learn" instead of "what you and your competitors know"

Here's why Quora has become the place for those who want some serious traffic on their business websites

At present, social media apps are considered as the biggest reason for creating distractions at the workplace.

Unfortunately most marketers struggle to effectively market using Facebook ads

Twitter is an awesome tool to complement customer support as it offers businesses the subtle ability to connect with their customers