Glance Partners with NVIDIA to Accelerate Visual Generative AI Capabilities

Global consumer technology company Glance has announced a collaboration with NVIDIA to strengthen its Visual Generative AI capabilities.

The move is aimed at improving the speed, scale and efficiency of real-time image and video generation on its AI-led shopping platform.

The company said it is advancing the next phase of its Visual Gen AI stack by integrating NVIDIA’s accelerated computing infrastructure. By using NVIDIA RTX PRO 6000 Blackwell Server Edition along with TensorRT and NVFP4 inference technologies, Glance expects significant improvements in processing performance for visual AI workloads.

According to Glance, the upgraded infrastructure enables up to 20 times faster image generation and up to 16 times faster video generation, based on its internal testing. The company added that the changes also help reduce per-unit compute costs, which is important as it scales its services to millions of users.

Glance’s platform focuses on agentic commerce, where AI systems assist consumers in discovering and visualising products. Key features include personalised image generation, which can transform user selfies into realistic avatars; text-based image editing using natural language prompts; and text-to-video generation for short-form content creation.

Unlike many visual AI platforms that charge users per creation, Glance said its model is designed to make generative creativity freely accessible, with revenue driven through commerce outcomes instead of content fees. This approach, the company noted, requires an end-to-end AI stack optimised for both performance and cost efficiency.

“Our collaboration with NVIDIA is core to how we are building Glance’s agentic shopping platform,” said Arvind Jayaprakash, Senior Vice President of Technology at Glance. “To make generative AI truly consumer-grade, it must be fast, visually compelling, and economically sustainable.”

Vishal Dhupar, Managing Director, Asia South at NVIDIA, said, “As Visual Gen AI moves from experimentation to production at scale, performance and efficiency becomes critical. Glance’s agentic shopping platform demonstrates how accelerated computing can meet those demands.”

Glance, backed by Google, Jio Platforms and Mithril Capital, operates as an unconsolidated subsidiary of InMobi.