Emami to Acquire 60% Stake in Vedix, SkinKraft Parent IncNut
The transaction includes performance-linked adjustments over a 24-month period.
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FMCG company Emami Ltd has entered into a definitive agreement to acquire a 60% stake in Hyderabad-based IncNut Digital, the parent company of personalised beauty and wellness brands Vedix and SkinKraft, for INR 321 crore.
The transaction includes performance-linked adjustments over a 24-month period. Emami will acquire the remaining stake in two phases over the next four-and-a-half years, subject to the company meeting agreed performance targets.
Founded in 2011, IncNut operates through a direct-to-consumer (D2C) model, offering customised beauty and wellness solutions. Vedix focuses on Ayurvedic haircare and wellness products tailored to individual needs, while SkinKraft provides dermatology-based personalised skincare and haircare offerings.
IncNut leverages data-driven diagnostics and artificial intelligence-based assessments to create customised formulations. The company has also developed a subscription-led model, resulting in repeat customer engagement.
Emami said the acquisition is aimed at strengthening its presence in the personalised beauty and personal care segment. The company already has a portfolio of brands in this space, including The Man Company and Brillare.
FMCG company Emami Ltd has entered into a definitive agreement to acquire a 60% stake in Hyderabad-based IncNut Digital, the parent company of personalised beauty and wellness brands Vedix and SkinKraft, for INR 321 crore.
The transaction includes performance-linked adjustments over a 24-month period. Emami will acquire the remaining stake in two phases over the next four-and-a-half years, subject to the company meeting agreed performance targets.
Founded in 2011, IncNut operates through a direct-to-consumer (D2C) model, offering customised beauty and wellness solutions. Vedix focuses on Ayurvedic haircare and wellness products tailored to individual needs, while SkinKraft provides dermatology-based personalised skincare and haircare offerings.
IncNut leverages data-driven diagnostics and artificial intelligence-based assessments to create customised formulations. The company has also developed a subscription-led model, resulting in repeat customer engagement.
Emami said the acquisition is aimed at strengthening its presence in the personalised beauty and personal care segment. The company already has a portfolio of brands in this space, including The Man Company and Brillare.
