100Unicorns Exits TruNativ with 11x Return Since 2021
In 2022, FMCG company Emami Limited picked up a 19% equity stake in TruNativ.
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100Unicorns said it has made a successful exit from TruNativ with an approximate 11x return on invested capital since 2021.
The VC said it was among the first to invest in TruNativ, which went on to raise funds from Nikhil Kamath-backed Rainmatter and FMCG giant Emami
Founded in 2019 by Pranav Malhotra, Mamta Malhotra, and Eeshaan Merchant, the Mumbai-based startup specialized in clean-label nutrition products, including proteins, sugar alternatives, gut health supplements, and performance nutrition.
In 2022, FMCG company Emami Limited picked up a 19% equity stake in TruNativ.
Commenting on the exit, Dr Apoorva Ranjan Sharma said: “Our investment in TruNativ was driven by our conviction that health-conscious consumer behavior would become a long-term trend in India. The company has executed exceptionally well, building a trusted brand in a rapidly growing category. This successful exit reflects the founders’ vision, operational excellence, and ability to create lasting consumer value. We are pleased to have partnered with the team during a significant phase of their journey and wish them continued success in the years ahead.”
To this Pranav Mehrotra, Founder of TruNativ said, “100Unicorns backed us when we were just an idea with conviction. Their early support and guidance were foundational to everything TruNativ has become and we will always be grateful they were the first to believe.”
100Unicorns said it has made a successful exit from TruNativ with an approximate 11x return on invested capital since 2021.
The VC said it was among the first to invest in TruNativ, which went on to raise funds from Nikhil Kamath-backed Rainmatter and FMCG giant Emami
Founded in 2019 by Pranav Malhotra, Mamta Malhotra, and Eeshaan Merchant, the Mumbai-based startup specialized in clean-label nutrition products, including proteins, sugar alternatives, gut health supplements, and performance nutrition.
In 2022, FMCG company Emami Limited picked up a 19% equity stake in TruNativ.
Commenting on the exit, Dr Apoorva Ranjan Sharma said: “Our investment in TruNativ was driven by our conviction that health-conscious consumer behavior would become a long-term trend in India. The company has executed exceptionally well, building a trusted brand in a rapidly growing category. This successful exit reflects the founders’ vision, operational excellence, and ability to create lasting consumer value. We are pleased to have partnered with the team during a significant phase of their journey and wish them continued success in the years ahead.”
To this Pranav Mehrotra, Founder of TruNativ said, “100Unicorns backed us when we were just an idea with conviction. Their early support and guidance were foundational to everything TruNativ has become and we will always be grateful they were the first to believe.”
