Business News
Experimentation and A/B Testing: A Must-Use E-commerce Growth Strategy
Controlled experimentation allows marketers to iterate and research fast, leading to a data-informed decision
Kiran Patil is the founder and CEO of Growisto, a rising e-commerce marketing and technology company. An alumnus of IIT Bombay, he has over 16 years of experience in e-commerce and digital marketing. His entrepreneurial spirit and unwavering attitude have helped online businesses grow to their full potential. When not absorbed in being a business transformation catalyst, he loves traveling, cycling and trekking in unexplored destinations.