The company said it will utilize the funds for technological innovations, product innovations and brand marketing to grow awareness and position Melorra as the choice of a new generation
The company said the fund will be utilized for consolidating its market position in the after-sales services industry, and strengthening its B2C offerings
The Delhi-based startup will utilize the fresh fund to reach 5 million consumers to become one of India's fastest-growing D2C brands to reach the INR 100 crore mark
The company aims to utilize the funds to strengthen its technology infrastructure, expand product suite and hire talent across engineering, product and growth divisions