Baishali Mukherjee | Page 7

Brands can easily pick up speed through shares, recommendations, clicks, feedbacks when marketed through digital branding.

It's very important for entrepreneurs to have a thorough knowledge of the technology on which they are building their product.

Forty-one-year-old Priti Shah's is the story of a woman who tried her hands at unique but rare business ventures.

Ramakrishna chalked out the strategy for his organisation and worked on partnerships to scale up activities on a long-term basis.

An independent digital brand consultant explains why digital branding is the new marketing mantra and throws light on the digital marketing scenario in India.

The content marketing world alone is a $44 billion industry, making content creator jobs abundant in just about any industry.

Tapping the opportunity and effective networking have helped Somani take the group ahead in last few years.

Bhat feels that entrepreneurial journeys are tough strewn with failures and only the successful ones get written about.

At various levels median salaries for female employees are higher as compared to their male counterparts.

The user base doubled and has grown drastically post demonetization.

Today Monimala is a celebrated painter who has made ace entrepreneurship with her art .

"Folk is an idea, a thought which set me in motion."

The uniqueness of the idea has helped them gain immense traction and clock INR 3 million in revenues, that too from a 'work from home' setup.

"I took the plunge to empower and educate the people and change their outlook."

The brand has over 1000 loyal customers and is available at some of the top drawer shops in New Delhi, Mumbai and Hyderabad.

In 8 years, they have have achieved a current turnover of over Rs. 5 crores/month.

"I was initiated into the sector at an early age, and by now, have come to understand the finer nuances of the business very well."

"However, our experience of working with organisations as consultants, revealed the complexities of the situation."

The responsibility of feeding the family was suddenly on me," recounts Lovely.

Walking BookFairs was born with the idea of taking books to more people everywhere.

"The entrepreneurship scenario in Bengal," according to Yashovardhan, "has witnessed a major paradigm shift and Bengal has come a long way.

Leadership is not a measurable quantity; rather it is a complex display of attitudes in everyday life that makes a person a leader.

Time management is an important aspect of life and is a pre-requisite for success in whatever we do including Business.

The market being huge new players are entering it to make most of the trend.

A lot of effort is often put into the daily function of the company, while not enough thought goes into bookkeeping and accounting, which are vital for running a business competently and gainfully.

ntrepreneurs interested in venturing into a trendy business often ask questions, like: When's the right time to jump into a trend?

With venture capital and angel investing ruling the investment scenario in recent years, many are unaware of micro-financing, which is becoming an increasingly popular and a viable option for small businesses.

Here is what they suggest you can do to distribute a mere 5000 INR (or perhaps even less) while still having a robust marketing plan that can help you grow your business.

Time is apposite for the new and small businesses to be aware of the financial mistakes that they make all the time, to make the start-up ecosystem a sustainable one.

Career failures are part of life and should not be stumbling blocks in one's professional life.